The Resource Alliance required a robust, scalable WordPress platform capable of supporting a large volume of structured content, international events, and thought-leadership publishing.

The site needed to balance editorial flexibility with strict visual consistency — across a high page count and diverse content types.

• Build a bespoke WordPress theme from supplied designs
• Support large-scale, content-heavy publishing
• Create a structured Events section
• Enable dynamic filtering and content reuse
• Provide an intuitive editing experience for non-technical teams
• Maintain long-term scalability and maintainability

The platform had to serve as a global organisational hub, not just a marketing site.

I architected a custom WordPress theme using a structured ACF block system designed for scale.

Key architectural priorities:

• Reusable modular blocks
• Strict design system enforcement
• Flexible layout configuration
• Consistent editorial workflow

With a large volume of content types — including events, resources, and articles — the block system was designed to reduce duplication and maintain structural clarity.

The Events section allows the team to:

• Publish upcoming conferences and global gatherings
• Filter events dynamically
• Reuse event content across multiple pages
• Maintain consistent formatting

Structured post types and filtering logic ensure that content remains discoverable and maintainable over time.

Given the volume of content, a key focus was the backend experience.

The custom block system includes:

• Bespoke editor styling
• Layout guardrails
• Flexible but constrained content patterns

This allows the team to build new pages confidently without breaking brand consistency.

• Scalable platform supporting a large content footprint
• Structured publishing workflow
• Reduced duplication through reusable components
• Consistent design enforcement across hundreds of pages

The project demonstrates how WordPress can be extended into a structured content platform when designed with system-level thinking.

Built while working as Lead Developer at Gold Pebble.
Design direction provided by the Gold Pebble team.
Theme architecture and structured block system by Taran Stafford.