Gold Pebble needed a new website to reflect their evolving brand - bold, confident, and visually layered - while remaining easy for the team to manage internally.

The design was visually ambitious, with angled backgrounds, overlapping sections, and strong typography. Behind the scenes, this required a carefully structured theme architecture to maintain flexibility without compromising layout integrity.

• Build a fully bespoke WordPress theme from supplied designs
• Preserve complex visual structure across breakpoints
• Provide a flexible, block-based editing experience
• Create structured content types for long-term scalability
• Automate event management via Eventbrite integration

The goal was not just aesthetic, it needed to be robust, maintainable, and scalable.

I built a custom WordPress theme from the ground up, using Advanced Custom Fields to create modular, reusable content blocks.

The architecture balanced:

• Visual precision
• Flexible content editing
• Long-term maintainability

Custom post types were introduced to support structured content, including:

• Success Stories
• Blog Posts
• FAQs

This allowed content to remain consistent while giving the team editorial control.

The Events section was designed to eliminate manual duplication.

Using the Eventbrite API and webhooks:

• Events are created and managed directly in Eventbrite
• The site automatically imports and updates event data
• Changes sync without manual intervention
• Event listings remain consistent across platforms

This reduced administrative overhead and removed the risk of outdated event information.